Define Digital Marketing and you may well find yourself sitting with a cup of coffee, trying to think about what all this means. Simply put Digital marketing is the branch of marketing which uses modern digital technology including cell phones, desktop computers and other similar digital devices and platforms to advertise goods and services. Its growth during the late 90s and early 2000s changed the way companies and brands used technology for marketing quite substantially. Many marketing strategies developed from this marketing research, which led to the integration of digital marketing with other marketing elements. This marketing definition would explain why digital marketing has taken off so well over the last decade or so.
The core component to marketing is to get your message across effectively through the medium chosen. With the help of technology these messages can be quickly and easily transmitted across various platforms. In order to do this it is important to have marketing strategies in place and by that I mean you need to have your marketing strategy mapped out and implemented. When it comes to marketing strategies and methods it really helps if you can use social media marketing and advertising to support the strategy, but you really should take your marketing strategy to the heart of your business and determine what it is you want to achieve. If you are a service based business this may not apply to you but for those of us who run a brick and mortar business it can prove extremely beneficial to have strong marketing strategies in place.
In order to support your marketing strategy it is important to have your target consumers in mind. By that I mean you should identify your target audience and have a marketing strategy tailored to that group. For example, if you are in the mortgage industry and you want to target the families with a mortgage then you would search engine marketing your website to that exact audience. What you will achieve is you will attract the attention of your target audience and they may click on your links and explore your products and services. Once you have gained their interest you can then start communicating with them and providing useful information.
If you were to search for properties to invest in you would need to identify properties that would meet your investment goals. This would require you to do some research into the market. In order to do this effectively you would then need to build relationships with local brokers as well as lenders. One of the best tools for doing this is the sale and rent back plan which is one of the latest digital channels for selling and buying and is proving very popular. Inbound marketing efforts such as marketing through websites are still highly effective and if you really want to define digital marketing then it remains marketing efforts to be focused in on inbound marketing tools such as websites, blogs and social media platforms.
There are also several other methods that can define digital marketing and these include pay per click marketing, content marketing, search engine marketing and social media marketing. Pay per click marketing is one of the easiest marketing channels to set up and can therefore be a very cost effective way to engage potential customers and increase traffic to a site. In pay per click marketing campaigns you will only pay when someone actually clicks on an advertisement. This means that you are not paying for people to view your website but actually purchasing space for advertising that you receive from advertisers. This type of marketing technology is ideal for inbound marketing as it is fast and costs relatively less.
Content marketing is another popular strategy that is being used by many marketing campaigns. It involves creating unique articles based on keywords and using them to post on blogs and websites. It also makes use of interviews and research papers to establish rapport with customers and establish yourself as an expert in your field. The advantage of this strategy is that the articles that you write and publish will help to establish you as an authority on your subject and you will gain credibility. With the articles you will also be able to link back to your site and advertise your products. You should however make sure that your articles and blog posts are informative, interesting and contain the correct balance of information to help readers understand and connect with you.
Search engine marketing has been defined as the most effective marketing channel when it comes to reaching target markets online. This strategy involves employing strategies like SEO (Search Engine Optimization), SMO (Social Media Marketing) and PPC (Pay Per Click) to promote your company effectively online. In order to be successful in this channel you need to have a solid understanding of how search engines work and what keywords are highly targeted by potential customers. Once you have mastered these skills then you can begin to implement various digital media channels to help boost your marketing campaign.
Social media marketing can be defined as the generation of buzz or positive feedback from consumers about your product or service. For example, the Facebook page of a company’s Facebook page can be used to launch a contest that will have real world impact on consumers. Twitter is also a great tool for digital marketing as it allows you to tweet about your products and service. YouTube is another great platform for sharing information with millions of people worldwide. Through YouTube, consumers are able to see the real side of your company’s activities. Digital marketing through social media platforms is an effective way to capture the attention of consumers and turn them into regular, repeat customers.